To further strengthen the customer support in China ,the Management Board has decided to integrate all activities in China within one Sales and Services Unit , Heidelberg China . This includes the former Hong Kong , South China and North china markets . with effect from April 1, 1999,Mr .Chan Seng Lee has been appointed as the Chief Executive Officer of Heidelberg China , As part of the management team of Heidelberg China , Mr .Rene Ludvigsen assumes the role of Managing Director for Sales . They will team up to ensure the full support of benefits to customers as a result of the streamlining and integration process of operations in the North and South China .

Mr. Bo Frank Nielsen Regional Marketing Director Asia Pacific 李博方先生 亚太区市场策略董事

Also,in this connection , Mr .Bo Frank Nielsen ,who has been responsible for the South China and Hong Kong's graphic arts markets ,is taking over the function of Regional Marketing Director ,Heidelberg Asia Pacific .His new role will focus on planning and development of strategic marketing activities for the region as well as special projects in China . Mr.Nielsen will remain in Hong Kong in a newly established Heidelberg Asian Pacific regional office . He will work closely with different Sales and Services Units like Heidelberg China , Heidelberg Japan , Heidelberg Australia etc . with an emphasis on Marketing . Mr . Chan Seng Lee comes to Heidelberg China from Malaysia where he has been responsible for the Heidelberg business in Malaysia and singapore . Mr . chan has worked in the graphics industry for more than 30 years .

Mr.Ludvigsen has been in China for more than 8 years and for the last 3 years has been responsible for the Heidelberg business in North China .

The integration of business operations in the North and South China to form'one China 'concept is a natural development of the company in response to the dynamic changes in the China market and the intent is to better serve customers with the ultimate goal being meeting total customers' satisfaction. " The cohesion into one Heidelberg China operation mirrors Heidelberg's confidence in the solid economic fundamentals of China . It is Heidelberg's long-term strategic commitment to play a key role in influencing the transformation of the printing and graphic arts industry through providing leading edge technology , consistent quality services ,education and training with our goal to satisfy customers' satisfaction . We'll undertake a series of programmes known as Heidelberg Quality Management to streamline the existing operations . Quality will be the key emphasis on whatever we do," says Mr . chan. Among others , the ISO9002 is a very important component of the HQM process. All these will result in a qualitative delivery of products and professional services in a more transparent , efficient and systematic manner . The integration process ensures that the benefit gained by customers from the synergy of Heidelbery China willh be as ist core value

海德堡董事局主席梅栋先生于一九九八年八月收购前宝隆洋行业务时发表声明：[面对未来的重要印刷系统市场，我们将致力提高公司积极参与的程度，期望在数年间，我们的产品在整体亚洲市场的占有率，将有明显增长。海德堡认为亚洲，尤其中国是世界最具潜力的市场之一，故此，我们希望可以为市场提供充足的准备作配合，巩固对客户的支援。]

陈胜利先生已服务印刷业逾三十年，在加入海德堡中国之前，一直驻马来西亚主管海德堡当地及新加坡的业务。

而陆文森先生已以在中国服务达八年，其中过去三年一直专责海德堡中国华北地区的业务。

将中国华南及华北地区的业务运作整合成为[一体中国]的概念，实在是公司对中国市场迅速变化发展，以及抱著全面满足客户为目标的自然发展。陈先生解释：[将中国市场归纳一体成为海德堡中国，正反映出海德堡集团对中国的经济基础，信心稳固。而我们长远策略的重要承诺，就是担纲一个主导的角色，为市场提供最先进的技术、优质可靠的服务、教育及培训，确保顾客称心满意，促进整体印刷业的演进。有见及此，我们将实行连串名为海德堡质量管理的计划，去改进现有的业务运作。质量将会是我们推行每个细节时所强调的准则]。其中，ISO9002是实践海德堡质量管理过程当中非常重要的部分。所有计划均能提高公司运作上的透明度、效率及系统，让我们更有效率地为市场提供高质量的产品以及专业的服务。而整合过程，则确保客户可以充分体会海德堡中国一体运作所带来的裨益。

Mr. Rene Ludvigsen Managing Director for sales 陆文森先生 中国地区销售总裁

海德堡中国贯彻企业信念[优质之选]为客户服务，与时并进，迎接市场新挑战。